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A Dosa Reality Food Truck

Project type

Branding, Product Design

Date

December 2023

Location

Los Angeles, CA

A Dosa Reality Food truck is a Southern Indian foodtruck bringing more than just cuisine to the Central Los Angeles area. A Dosa Reality embodies traditional culture coming out of the state of Karnataka in India, primarily focusing on the folk dance performance of Yakshagana. To build a general background, we must appreciate the fact that the term “Yakshagana is derived from the Sanskrit words “yaksha” (nature spirits) and “gana” (song), collectively meaning the song of celestial beings. The deliverables in this project are to be a logo, branding color scheme, menu design, foodtruck exterior design, food packaging, and (4) social ads.

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