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A Dosa Reality
Food Truck

Project Type

Branding, User Experience, Product Design

Date

2023

A Dosa Reality is a Southern Indian foodtruck bringing more than just cuisine to the Central Los Angeles area. A Dosa Reality embodies traditional culture coming out of the state of Karnataka in India, primarily focusing on the folk dance performance of Yakshagana. To build a general background, we must appreciate the fact that the term “Yakshagana" is derived from the Sanskrit words “yaksha” (nature spirits) and “gana” (song), collectively meaning the song of celestial beings. This was an undergraduate branding design project at Chapman University.

CarterS_a_dosa_reality_cover_2024.jpg

Truck Conceptual Design

CarterS_gd400_project3_singular_truck_F2023.png
CarterS_gd400_project3_foodtruck_wrap_02_F2023.png

More Branding

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CarterS_gd400_project3_menu_F2023.jpg
CarterS_gd400_project3_social_ad_mockups_F2023.png
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